SAINT LAURENT

The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre. During the 1960s and 1970s, YSL popularized the beatnik look, safari jackets, tight pants, and thigh-high boots. In 1966, YSL debuted Le Smoking, a tuxedo suit for women. In an attempt to democratize fashion, YSL began producing ready-to-wear in 1966 with the launch of Rive Gauche and is considered the first to popularize the concept. YSL's designs often featured designs influenced from traditional Chinese clothing, as well as themes from Pop Art, Ballets Russes, and Picasso. Saint Laurent is credited with initiating the broad, shoulder-padded style in 1978, which would go on to characterize 1980s fashion. Saint Laurent's muses included Loulou de La Falaise, Betty Catroux, Talitha Pol-Getty, Catherine Deneuve and Laetitia Casta.

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