BOTTEGA VENETA

Bottega Veneta was established in 1966 in Vicenza by Michele Taddei and Renzo Zengiaro. Specialized in artisanal leather goods, the brand developed a distinctive leather weaving technique, the Intrecciato, which became Bottega Veneta's signature look. This intricate method involves weaving strips of leather through slits in another piece of leather to create a durable and flexible textile. The technique enhances the strength of the leather and adds a unique aesthetic appeal to their products. This weaving technique has become synonymous with the brand.

Renzo Zengiaro left the company at the end of the 1970s. Soon after, Michele Taddei handed over the company to his ex-wife Laura Braggion, who headed the company with her second husband Vittorio Moltedo from then on. A 1978 two-page ad for Bottega Veneta - created by Andy Warhol and published in the magazine Interview - introduced the brand's tagline "When your own initials are enough". In 1980, the actress Lauren Hutton carried a Bottega Veneta Intrecciato bag in the movie American Gigolo while portraying the wife of a prominent politician.

During the 1990s, Bottega Veneta launched its first ready-to-wear collection. From 1995 to 2001 the head designer of Bottega Veneta was Edward Buchanan. He designed the first ready-to-wear collection and the first show was held in Milan in 1998.